Bachelor Of Arts In Multimedia And Mass Communication(B.A.M.M.C)

Course Details

  • To provide a challenging and intensive curriculum for academically talented management students.

  • To foster a supportive and stimulating learning environment for undergraduates business students.

  • To provide a hands-on experience in entrepreneurship

  • To contribute to the enhancement and advancement of knowledge and practice of management in the industry and in the overall economy.

  • To emphasize teamwork and the development of synergy.

  • To equip the students with the soft skills required to learn, adapt & grow in today’s dynamic corporate scenario.

  • To help unleash the potential of each & every student in various walks of life.


1.1 Effective communication –I
1.2 Foundation course –I
1.3 Visual communication
1.4 Fundamentals of mass communication
1.5 Current Affairs
1.6 History of Media


2.1 Effective communication –II
2.2 Foundation course –II
2.3 Content Writing
2.4 Introduction to Advertising
2.5 Introduction to Journalism
2.6 Media, Gender & Culture


3.1 Theatre and Mass Communication-I
3.2 Corporate Commnication and PUBLIC Relations
3.3 Media Studies
3.4 Introduction to Photography
3.5 Film Communication-I
3.6 Computer Multimedia-I


4.1 Theatre and Mass Communication-II
4.2 Writing and Editing for Media
4.3 Media Laws and Ethics
4.4 Mass Media Research
4.5 Film Communication II
4.6 Computer Multimedia II


5.1 Copy Writing
5.2 Media Planning and Buying
5.3 Consumer Behaviour
5.4 Brand Building
5.5 Advertising in Contemporary Society
5.6 Advertising Design (Project Paper)

5.1 Reporting
5.2 Editing
5.3 Journalism & Public Opinion
5.4 Features & Opinion
5.5 Indian Regional Journalism
5.6 Newspaper & Magazine Making (Project Paper)


6.1 Financial Management for Mkt. & Advt.
6.2 Contemporary Issues
6.3 Agency Management
6.4 Advertising & Marketing Research
6.5 Legal Environment & Advertising Ethics (law)
6.6 Principles & Practice of Direct Marketing
6.7 Digital Media
6.1 Press Laws & Ethics
6.2 Internet & Issues in Global Media
6.3 Broadcast Journalism
6.4 Business & Magazine Journalism
6.5 News Media Management
6.6 Contemporary Issues
6.7 Digital Media

A candidate for being eligible for admission to the B.A. in Multimedia and Mass Communication (BAMMC) Degree Course shall have passed XII Std. Examination of the Maharashtra State Board of Secondary & Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate at(40% in case of reserved category) one & the same sitting.

Every candidate admitted to the Degree Course in the Constituent/affiliated college/recognised institution, conducting the course, shall have to register himself/herself with the University.

  1. Admission form in original (Green color).
  2. Original Marksheet of XIIth Std. along with four attested Photocopies.
  3. Photocopy of Xth Std. Marksheet.
  4. Leaving Certificate with two attested Photocopies.
  5. Migration Certificate and Pass Certificate with two attested Photocopies (other than Maharashtra Board Students).
  6. Four passport size photographs.L
  7. Leaving Certificate with two attested Photocopies.
  8. Leaving Certificate with two attested Photocopies.
  9. Leaving Certificate with two attested Photocopies.

A student from another University or Board of Secondary or Intermediate Education or any other statutory examining body seeking admission to this University shall apply to the Registrar of University of Mumbai for a Certificate of Eligibility.

Such students will be admitted to the deemed class only if they have obtained the Provisional Certificate of Eligibility from the Registrar, University of Mumbai for that class. For final confirmation of Eligibility students should submit the following certificates in original, along with a copy of :

1. Original Mark Sheet.

2. Original Passing Certificate.

3. Original Migration Certificate.

Students whose admission is provisional should note that if their admission isnot finally confirmed by the Registrar, University of Mumbai, their terms kept for the academic year shall be treated as null and void and they will not be allowed to appear at the final examination. Foreign students will have to show documentary evidence of conversion of their visa in addition to the above said conditions for eligibility.

Students seeking transfer from one College to another during the academic year are required to submit a NOC and further Transference Certificate and the Marks Certificate showing marks obtained at the First Term Examination conducted by the earlier College.

In the event of a student getting transferred from one College to anotherwithin the University of Mumbai, the marks secured by the candidate atthe end of the first term examination in the original College, shall bebinding on the candidate and on the College to which the candidate is transferred. Further a student migrating from another University tothis University for joining the Second Year Course need not be requiredto appear and pass the First Year Examination of this University if eligibility is granted by the Mumbai University to the class of admission.